A musician, songwriter and producer from Sheffield, UK, Joel's first experiments with creating music came before his teens, playing with sequencers and samples on an Amiga computer to make silly instrumentals and remixes. 

After teaching himself the guitar a few years later, he was soon recording his own music using multiple handheld tape  recorders to build up layers of sound (before he could afford his first four-track recorder.) He has since re-introduced computers and synthesisers to the process, as well as learning many other instruments while developing as a producer, but guitar remains his primary instrument as a performer and songwriter. 

His most recent album Breadcrumbs, released December 2025, is a guitar-led, largely acoustic album, influenced by Elliott Smith, Big Star and The Beatles, whereas his previous album Cold Light was more electronic, featuring drum machines and synths as well as heavily processed guitar, and was more influenced by Animal Collective and Radiohead. 

He's played in many bands with friends since the late 90’s, most notably The Jesus Loves Heroin Band during 2009-2012, and currently with The December Flowers, a folk rock band based in Sheffield.

supercuts

Joel first collaborated with his brother Duncan in 2009 for ‘Let’s Enhance’, a supercut featuring the ‘enhance’ trope overused in tv and film, which quickly went viral, and has been viewed millions of times to date. Other collaborations include ’Three Point Landing’, ‘Tumbleweeds’ (both 2012) and ‘Percussive Maintenance’ (2013), all of which have been shared and enjoyed by millions more, and introduced people from all over the world to Joel's music.